The Senior Marketing Executive is responsible for supporting the Marketing Manager in developing and implementing marketing strategies to promote the company’s real estate projects.
This position plays a key role in driving brand awareness and developing creative marketing campaigns, while ensuring the company’s business objectives are achieved.
1. Develop and manage marketing strategies
- Work with the Marketing Manager to develop and execute the overall marketing strategy for real estate projects.
- Conduct market research, analyze competitors and customer needs to propose appropriate marketing strategies.
- Manage the marketing budget, monitor and evaluate campaign performance based on KPIs, and prepare periodic reports for the Marketing Manager.
2. Execute marketing activities
- Manage and Implement Marketing Campaigns:
- Oversee the creation and distribution of marketing materials, including digital marketing campaigns, social media content, and project-related promotional activities.
- Ensure consistent messaging across all marketing channels and materials.
- Market Research & Analysis:
- Conduct market research to identify trends, customer needs, and the competitive landscape for project products.
- Use insights from market research to adjust marketing strategies and improve campaign effectiveness.
- Project Brand Management:
- Strengthen brand identity and market positioning of project products through effective brand management and promotional activities.
3. Work with stakeholders
- Work closely with agencies, service providers, and media partners to ensure effective implementation of marketing and PR activities.
- Coordinate with internal departments such as Sales to ensure consistency in communication and support marketing campaigns.
- Ensure all marketing and communication activities comply with legal requirements and company policies.
