1. Develop Marketing Strategy
- Conduct market research and data analysis to identify trends and opportunities.
- Develop and implement both long-term and short-term marketing strategies to enhance brand awareness and attract customers for project products.
- Generate ideas, create detailed plans and roadmaps for executing marketing strategies, and oversee the organization of events related to the company’s activities.
- Collaborate with the Marketing Director to ensure that marketing
strategies align with the company’s business objectives.
- Evaluate
the effectiveness of business strategies and make appropriate recommendations.
- Ensure growth in sales and customer base.
- Research and utilize effective communication channels.
- Advise and propose to the Marketing Director ideas, plans, and
solutions for building brand promotion strategies on a monthly, quarterly, and
yearly basis for both internal and external audiences, aiming to enhance brand
image, foster development, and differentiate from competitors in the same
industry.
2. Execute & Manage Marketing Activities
a. Digital Marketing
- Manage content on online channels
- Plan and execute advertising (Ads) and SEO strategies
- Provide direction and take responsibility for content and visual elements.
b. Trade Marketing
- Develop event ideas to stimulate customer demand
- Leverage and effectively utilize offline channels (signage, events, physical spaces)
c. Product Marketing
- Coordinate the marketing team to deliver communication products according to plan
- Stay up to date with modern trends and adjust strategies in line with the company’s development direction
Campaign Management and Execution
- Ensure consistent messaging across all channels and marketing materials related to the project.
- Monitor campaign performance, adjust strategies and actions as needed to achieve optimal results.
- Evaluate campaign outcomes, draw lessons learned, and recommend improvements for future campaigns.
Project Brand Management
- Strengthen brand identity and market positioning of project products through effective brand management and promotional activities.
3. Budget & Performance Management
- Marketing Budget Planning and Management
- Propose and manage project marketing budgets to ensure cost-effective operations.
- Monitor
expenditures and optimize resource allocation to maximize ROI from marketing
campaigns.
- Performance Analysis
- Analyze marketing
data to evaluate the performance of campaigns and activities.
- Plan activities and monitor the performance of
agency partners.
- Liaise
with and negotiate contracts with external agencies.
- Provide
regular reports and recommendations to the Marketing Director.
4. Team Management
- Train and mentor staff to perform tasks effectively.
- Supervise and evaluate staff performance.
- Assign tasks effectively to subordinate teams.
- Oversee task progress, results, and overall effectiveness of the marketing department.
- Participate in recruitment and interviews for the department.
5. Stakeholder Collaboration
- Work closely with product development, business, and customer service departments to ensure coherence of marketing strategies with business goals.
- Participate in inter-departmental meetings and contribute to strategic planning.
- Communicate effectively with internal and external stakeholders to support initiatives and project goals.
Background / Experience
- Bachelor’s degree, preferably in Marketing, Communications, Business Administration or a related field.
- Minimum 5–7 years of experience in Marketing, with at least 2–3 years in a managerial/supervisory role.
- Preferably with experience in the real estate industry.
- Good at English
Knowledge, Specific job skills, and Abilities
- Good understanding of core marketing functions: market research, communication planning, digital channels, content, media usage, branding, events/trade activities.
- Understanding of campaign management workflow (planning – execution – monitoring – reporting).
- Team coordination skills; ability to assign tasks and guide junior staff.
- Good planning, multi-tasking, and project management skills.
- Ability to review and provide direction on content and visual outputs.
- Analytical skills to interpret performance reports and digital metrics.
- Good communication and cross-department collaboration skills.
- Problem-solving, creativity, and continuous improvement mindset.
Mindsets & behaviors
- Proactive, accountable, and results-oriented.
- Professional demeanor with strong time-management and follow-through.
- Cooperative, open-minded, and supportive in teamwork.
- Willingness to learn and adapt to new marketing trends.
- Integrity – Professionalism – Ownership (Core value)
