Responsible for delivering project sales targets, managing sales teams and agency channels, driving conversion performance, and upholding sales governance for Nam Long ADC’s residential portfolio.
Marketing Planning
- Develop and implement integrated marketing plans across project phases (launch, sustain, closing)
- Collaborate with Sales and Research & Pricing teams to define: Target customer segments; Positioning and key messages
- Prepare and manage marketing budgets effectively
Campaign Execution & Management
- Lead execution of marketing campaigns, including:
- Manage and coordinate external agencies (creative, media, digital)
- Digital marketing (Facebook, Google, TikTok, etc.)
- PR, KOL/KOC engagement
- Sales events and activations
- Ensure campaigns are delivered on time, within budget, and meet quality standards
Lead Generation & Sales Support
- Accountable for:
- Work closely with Sales team to:
- Lead volume and quality
- Cost per lead (CPL) and cost per conversion
- Optimize the conversion funnel (lead → booking → closing)
- Improve sales effectiveness through targeted campaigns
Branding & Content Management
- Ensure consistency of project branding and communication
- Oversee development of:
- Key visuals
- Sales kits (brochures, leaflets, videos, presentations)
- Maintain alignment with overall brand guidelines
Performance Tracking & Reporting
- Monitor campaign performance (ROI, CPL, conversion rates)
- Provide regular reports and actionable insights
- Analyze market trends, competitors, and customer behavior
