Director, Project Marketing

• The Director, Project Marketing is responsible for developing and executing comprehensive marketing strategies to drive project sales, strengthen brand positioning, and enhance overall business performance. The role leads end-to-end marketing activities across multiple real estate projects, ensuring alignment with the company’s commercial objectives and long-term growth strategy.
• The position oversees strategic planning, campaign execution, budget management, stakeholder coordination, and organizational capability development within the marketing function.

1. Strategic Marketing Planning (50%)

• Lead and direct marketing strategies to drive project sales and business performance.
• Develop project branding strategies aligned with market trends and long-term business goals.
• Manage and control marketing plans across all projects.
• Conduct product and market research to support project positioning.

2. Marketing Execution Management (15%)

• Oversee execution of project marketing campaigns to ensure sales effectiveness.
• Guide creative direction and marketing tools.
• Ensure consistent brand execution across all projects.
• Control marketing activities to optimize performance.

3. Budget & Performance Management (15%)

• Plan and manage marketing budgets efficiently.
• Monitor spending and optimize ROI.
• Analyze campaign performance and marketing effectiveness.

4. Stakeholder Management (10%)

• Collaborate closely with Sales, Product Development, and Customer Service teams.
• Align marketing strategies with cross-functional business objectives.
• Maintain effective communication with internal and external stakeholders.

5. Organizational Development (5%)

• Build a high-performance marketing organization.
• Develop talent, coach teams, and support leadership pipeline.
• Promote innovation and continuous improvement.

6. Organizational Culture & Risk Management (5%)

• Act as a role model of company values and professionalism.
• Ensure a healthy and collaborative working environment.
• Manage internal conflicts and minimize business risks.

• Bachelor’s degree in Marketing, Business, Economics, or related fields.
• Minimum 10 years of experience in marketing, including at least 3 years in a leadership role.
• Experience in real estate marketing is highly preferred.
• Strong English proficiency (fluent).
• Strong leadership, communication, negotiation, and influencing skills.
• Strategic thinking, analytical ability, and creativity.
• Ability to work in a fast-paced, high-pressure environment.
• Familiar with digital marketing tools, media relations, and sales coordination.