Responsible for building, executing, and optimizing sales strategy and operations for Nam Long’s real estate projects as assigned, alignment with business targets and customer expectations.
1. Strategic Planning
- Develop phased sales plans projects: pre-sale, launch, and
post-sale.
- Analyze market data, competitor products, purchasing power, and
customer profiles.
- Collaborate with Sales Strategy & Product Development to recommend appropriate quantity, product mix, pricing strategy, and sales phasing based on project stage.
2. Project Sales Implementation & Operations
- Coordinate full project sales operations: prepare sales venue,
mobilize teams, organize sales tools, pricing tables, contract templates, and
sales materials.
- Organize and supervise launches, bookings, and deposits as per
process.
- Track sales performance weekly/monthly and adjust tactics to
ensure KPIs are met.
- Training for sales channels (Direct Sales, Agents, Partners) on
products, sales policies, transaction processes and compliance commitments.
- Conduct on-site supervision of sales channels activities and execution, handle violations, and protect brand image.
3. Marketing Collaboration
Collaborate to build communication plans: key message, visual
identity, assets, and channel calendar.
4. Stakeholder Management
- Collaborate with cross-functional teams (Marketing, Sale
Strategy & Product Development, Legal, Customer Service) to ensure
sales-readiness.
- Maintain strong relationships with key agencies, channel
partners, institutional buyers, and JV partners.
- Represent the sales function in key project meetings, investor presentations, and executive reviews.
Background / Experience
- Bachelor’s degree, preferably in Economics, Business Administration, Real Estate, or other related fields, etc.,.
- Minimum 10 years of experience in the real estate industry, including at least 3 years in a senior leadership role within project sales.
- Proven experience in developing and managing multi-channel sales operations, including in-house teams and agency networks.
- Preferably has experience managing sales for large-scale real estate developments (townships, mixed-use projects).
Knowledge, Specific job skills, and Abilities
- Strong understanding of sales and handover legal requirements; able to collaborate cross-functionally to resolve operational issues.
- Proficient in sales planning, policy development, market analysis, and execution oversight.
- Able to interpret layout drawings, masterplans, and assess purchase influencing factors.
Mindsets & behaviors
- Strategic thinker with a result-oriented, decisive, and proactive mindset.
- Strong communication, training, and team development skills; able to inspire and lead high-performing teams.
- Agile in problem solving and adaptable in fast-changing environments.
