Responsible for building, executing, and optimizing sales strategy and operations for Nam Long’s real estate product portfolio, alignment with business targets and customer expectations.
1. Strategic Planning
- Develop a strategy and business model for the nationwide distribution channel according to Nam Long Group's strategy to expand the market and enhance brand presence.
- Review and propose detailed sales plans for the entire project according to implementation stages (pre-sales, opening sales, post-sales).
- Collaborate with Product Development and Business Control department to recommend appropriate quantity, product mix, pricing strategy, and sales phasing based on project stage.
2. Sales Implementation & Operations
2.1. Sales Execution:
- Coordinate full project sales operations: prepare sales venue, mobilize teams, organize sales tools, pricing tables, contract templates, and sales materials.
- Organize and supervise launches, bookings, and deposits as per process.
- Track sales performance weekly/monthly and adjust tactics to ensure KPIs are met.
- CRM & customer data management: Monitor the updating, maintenance and exploitation of the customer data system (CRM) to optimize the care process, manage the pipeline and track the progress of closing deals.
- Propose ideas to build sales strategies, increase success rates and transaction values.
- After-sales management: Work with the Customer service Center to ensure that customers receive a consistent product experience from the time of transaction to product use.
2.2. Agency Management:
- Select, contract, and onboard agencies for each project.
- Train agencies on product knowledge, sales policies, transaction process, and compliance.
- Conduct on-site supervision of sales activities and agency execution, handle violations, and protect brand image.
2.3. Inhouse Sales Execution:
- Guide the search, build and develop relationships with target customers who want to own or invest in mid- and high-end real estate.
- Understand the needs, provide in-depth advice and support closing transactions for NLG's real estate products (apartments, townhouses, shophouses, villas, etc.).
- Monitor the management and care of long-term customer files, ensuring a professional and dedicated service experience to expand network customer’s relationship
3. Marketing Collaboration
- Collaborate to build communication plans: key message, visual identity, assets, and channel calendar.
- Provide accurate and timely input for promotional campaigns and sales events.
4. Stakeholder Management
- Collaborate with cross-functional teams (Marketing, Product Development & Sales Control, Legal, Customer Service) to ensure sales-readiness.
- Maintain strong relationships with key agencies, channel partners, institutional buyers, and JV partners.
- Represent the sales function in key project meetings, investor presentations, and executive reviews.
Background / Experience
- Bachelor's degree in Economics, Business Administration, Real Estate, or relevant fields.
- Minimum 10 years of experience in the real estate industry, including at least 5 years in a senior leadership role within sales.
- Proven experience in developing and managing multi-channel sales operations, including in-house teams and agency networks.
- Preferably has experience managing sales for large-scale real estate developments (townships, mixed-use projects).
Knowledge, Specific job skills, and Abilities
- Solid understanding of sales and handover legal requirements; able to collaborate cross-functionally to resolve operational issues.
- Proficient in sales planning, policy development, market analysis, and execution oversight.
- Able to interpret layout drawings, masterplans, and assess purchase influencing factors.
Mindsets & behaviors
- Strategic thinker with a result-oriented, decisive, and proactive mindset.
- Strong communication, training, and team development skills; able to inspire and lead high-performing teams.
- Agile in problem solving and adaptable in fast-changing environments.
- Integrity – Professionalism – Ownership (Core Value).
