Responsible for developing and implementing marketing strategies to enhance brand awareness, attract potential customers, and drive sales performance. This role leads the marketing team, collaborates with cross-functional departments, and ensures that all marketing initiatives align with the company’s business objectives.
1. Strategic Marketing Planning
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Direct marketing strategies to increase project sales and contribute to the company and Group’s overall business performance.
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Lead brand development strategies for projects that align with market demand, target customers, and the Group’s medium- and long-term goals, ensuring competitiveness and sustainable growth.
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Develop, manage, and control marketing plans for all company projects to achieve business targets.
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Establish effective marketing strategies to enhance brand identity, image, and resident engagement within the township.
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Coordinate product research and development to ensure alignment with project and township development strategies, business objectives, and deep understanding of target customers.
2. Marketing Execution Management
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Oversee marketing plans for projects and products to ensure strong support for the company’s sales objectives.
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Provide creative direction and marketing tools to support implementation activities.
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Manage and control the marketing budget to optimize spending while elevating brand equity for products and the Group.
3. Budget Management & Performance
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Develop and manage project marketing budgets with cost-effectiveness in mind.
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Monitor spending and optimize resource allocation to maximize return on investment (ROI).
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Analyze marketing data to evaluate campaign performance and effectiveness.
4. Stakeholder Management
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Work closely with Product Development, Sales, and Customer Service teams to ensure alignment and integration of project marketing strategies.
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Participate in cross-functional meetings and contribute to the development of overarching business strategies.
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Establish and maintain effective communication with internal and external stakeholders to support project marketing activities.
1. Background / Experience
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Bachelor’s degree, preferably in Marketing, Economics, Business Administration, or related fields.
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At least 10 years of experience in project marketing, with a minimum of 3 years in a similar managerial role.
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Real estate industry experience is preferred.
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Proficient in English.
2. Knowledge, Skills & Competencies
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Strong communication, negotiation, and persuasion skills.
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Proficient in applying advanced technologies in marketing operations.
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Proficient in media relations, maintaining strong connections with sales networks, and collaborating effectively with partners.
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Strong ability to manage, supervise, and coordinate tasks effectively in a high-pressure and fast-changing environment.
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Creative in developing and executing marketing and branding strategies.
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Sharp market intuition and strong understanding of customer and sales team needs.
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Ability to quickly adapt to evolving marketing trends and tools.
3. Mindsets & Behaviors
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Self-motivated with strong goal orientation.
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Proactive.
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Dynamic and well-rounded.
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Professional and discreet.
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Strong logical thinking and analytical mindset.
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Willingness to share knowledge and coach team members.
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Integrity, professionalism, and ownership (Core Values).
