Nam Long (HOSE: NLG) has been honored among Vietnam’s Top 100 most valuable brands (Brand Finance Vietnam 100 2026) for the sixth time. This recognition is driven by the developer’s prestige, execution capacity, trust from customers and partners, and its consistent journey of creating real-value real estate.
In July 2026, Brand Finance released the Vietnam 100 2026 ranking. Published annually since 2015, this report serves as a trusted global standard for brand valuation.
Nam Long (HOSE: NLG) has been honored among Vietnam’s Top 100 most valuable brands for the sixth time.
Brand value validated by international standards
Brand Finance is a UK-based brand valuation and strategy consultancy operating in over 25 countries. Using the Brand Strength Index (BSI) and evaluation methods that comply with ISO 10668/20671 standards, Brand Finance calculates brand value to enable direct comparisons across different markets, sectors, and companies.
According to Brand Finance, a brand’s valuation is driven by its Brand Strength Index (BSI), which is based on three core factors:
- Brand Investment: Corporate investment dedicated to building, developing, and maintaining the brand.
- Brand Equity: Brand perception, reflected through market influence, awareness, reputation, and the trust of customers and investors.
- Brand Performance: Financial and business efficiency.
Under Brand Finance’s valuation model, real estate brands rely on specific sector metrics. Factors such as developer reputation, project legal status, construction progress, handover quality, customer trust retention, and revenue prospects… contribute significantly to overall brand strength and value.
Developer reputation, project legal status, construction progress, handover quality, customer trust retention, and revenue prospects… contribute to brand value.
Real value strengthens brand power
Having navigated multiple market cycles, Nam Long secures its place in the Top 100 most valuable brands in Vietnam for the sixth time. The group remains a prominent real estate brand alongside Vinhomes and Masterise Homes… Nam Long’s brand advantage stems from its integrated modern township strategy with diverse product lines catering to real housing needs, reliable execution, international partnerships, credibility with clients and investors, and a three-decade philosophy of creating real-value real estate.
Nam Long’s integrated townships offer comprehensive amenities designed around five pillars: Live, Work, Learn, Play, and Shop.
In 2026, Nam Long continues to achieve significant progress in its business model. The group partnered with Thrive in the Senior Living sector to deploy Vietnam’s first premium senior housing community ecosystem; signed a strategic partnership with Nishi-Nippon Railroad (NNR) to invest in Nam Long ADC, a company specializing in affordable housing solutions. These partnerships mark expansions into new business segments within the group’s ecosystem as it transitions toward becoming an integrated real estate group by 2030.
The purchase rights lottery for Nam Long 2 Social Housing in June 2026 saw 448/464 units successfully deposited, achieving a 97% take-up rate.
Regarding brand development, alongside business growth driven by large-scale projects like Waterpoint Phase 1 (165 ha), Izumi City (170 ha), Mizuki Park (26 ha), Elyse Island (45 ha), Nam Long II Central Lake (43 ha), and Sol Garden (9 ha),… Nam Long remains committed to its major annual community programs. These include the Nam Long Fresh environmental campaign, the Swing for Dreams scholarship program, local sports tournaments (Pickleball and the National Tennis tournaments), and recreational activities for residents near its developments. The group also continues to hand over and launch new EHomeS social housing projects in Can Tho, supporting the national housing strategy.
Nam Long consistently creates real-value real estate, providing homes for over 31,000 Vietnamese families across 11 integrated townships nationwide, backed by a clean land bank of over 681 ha.
