25/10/2021

Integrated urban area - Vietnamese real estate's mark of maturity

As a product leading the trend of modern living with diversified facilities, well-planned landscapes, integrated urban areas offer residents a green living space, satisfying their needs of living, entertainment and relaxing.

The option for all needs

Vietnam's real estate market has recently made remarkable strides in diversifying and developing products in a direction towards higher quality, multi-functional, just as JLL’s forecasted in “2021 is the year of integrated real estate".

Modern residents are also getting more familiar with multi-functional living spaces. Especially when the multi-generational co-living lifestyle is still maintained and promoted by the Vietnamese. While grandparents want to live in a peaceful and natural space, young people are looking forward to a modern life, full range of facilities as well as requirements for education and entertainment for children.

Designed to be the “convenient cities”, integrated urban areas are built with complete functionalities including: relaxing, education, entertainment, healthcare, shopping, etc within the same space. Instead of spending hours on traveling for an experience, residents can now access a wide range of facilities with just a few steps, saving time and ensuring absolute safety thanks to the urban area’s security system. 

In addition, the prolonged Covid-19 outbreak has turned living space into a place to work and rest. Therefore, residents are more eager to experience all the services in a short distance to have more time enjoying life. 

The tendency in selection of modern residents

Customers’ preferences have changed and many investors have quickly reacted to that by investing aggressively into integrated urban areas, which gather all aspects including facility, quality, functionality and design. Real estate developers want to create a solid connection with a civilized and modern community.

An integrated urban area not only requires a large land fund, but also strong financial as well as development capacity from investors. Therefore, investors with strong financials always focus on space for facilities and landscape, creating sustainable economic, social and environmental values. In addition, the development of integrated projects takes longer time than regular projects, so financial capacity is the "fulcrum" for investors to confidentially pursue the project and build a bustling urban area. 

Development capacity is also an area for competition among real estate developers.  An attractive urban area to the community must have well connected multi-functional spaces in a unified architecture and living environment. Besides, the investor's expertise contributes to making the difference for a real estate project, creating sustainable economic, social and environmental values.

As one of the pioneering investors in developing integrated urban areas, Nam Long Group recently announced a new vision to 2030, in which the group targets to become a leading and innovative integrated real estate developer in Vietnam and the region. Accordingly, Nam Long Group will focus on developing integrated urban areas to improve the living quality of life for Vietnamese people in the next 3 years. One of the most prominent landmarks on the west side of Ho Chi Minh City is the 355-hectare Waterpoint township in Long An, which is in phase 1 of development, selling fast and has people moving in. Previously, the group’s 26-hectare Mizuki Park township in South Ho Chi Minh City also generated good revenues.

Nam Long’s integrated urban areas in Long An

Following these successes, Nam Long Group has just revealed more information about Izumi City, the integrated project in East Ho Chi Minh City. The township is located at the heart of growing township collectives, including Vinhomes Grand Park, Son Tien, Swan Bay, Aqua City, Swan Park, etc. The high concentration of modern urban areas promises to turn this area into the most prosperous town in Vietnam. Izumi City, has more than 3,000 low-rise housing products and owns a diversified real estate ecosystem, and Nam Long Group's experience in developing integrated projects and living spaces.

Even though customers have many choices of prices and types these days when seeking for real estate property, integrated urban areas are still leading the market. This has also marked the maturity of the Vietnam real estate market as a result of well and sustainable planning.

Source: CafeF